Skip to main content

During summer, a peculiar relationship phenomenon takes hold. It’s a time when relationships face a test more formidable than anyone could predict: the irresistible allure of summertime freedom. In fact, a new survey of over 2,000 Brits from sexual wellness brand Lovehoney reveals that many feel more sexually free under the summer sun. Over one in five (21%), people say they’re keener to explore new sexual experiences at this time of year. 

In light of this, Lovehoney also teamed up with Ness Cooper, Clinical Sexologist and Founder of The Sex Consultant, to share some tips for staying safe and having the best sex this uncuffing season.

Over one in five Brits feel more sexually free in the summer

41% of people surveyed by Lovehoney said their attitudes towards both romance and sex change depending on the season. Of these people, over one in five (21%) agreed that they feel more open to exploring new sexual experiences in summer, making this the hottest time of year for sexual freedom. On the flip side, just 5% of people said they’re more open to new sexual encounters in the winter. 

Clinical Sexologist Ness Cooper comments: “During warmer weather we can experience a rise in vitamin D, which can increase our libido and make us more receptive to sexual pleasure with a higher chance of experiencing orgasms. It’s possible that this increase could make us more likely to want to engage in more pleasure-focused sex, such as casual sex.”

17% of people also said they’re more open to romance in the summer months, with men (19%) more likely than women (15%) to explore new romantic connections when the weather warms up. 

  % who feel more open to new sexual experiences during the summer % who feel more open to new romantic experiences during the summer
All 21% 17%
Men 23% 19%
Women 18% 15%

London and Brighton are the most sexually open-minded cities this summer

Over a quarter (26%) of people in London report feeling more open to new sexual experiences in the summertime, which is more than anywhere else in the country. Brighton came in second (24%), followed by Manchester (23%) and Newcastle (23%). 

London is also the most open when it comes to romance (20%), followed by Newcastle (19%) and Norwich (18%). 

Rank City % who are more open to new sexual experiences in the summer 
1 London 26%
2 Brighton 24%
3 Manchester 23%
4 Newcastle 22%
4= Birmingham 22%
5 Bristol 21%
5= Southampton 21%
6 Plymouth 20%
7 Norwich 19%
7= Sheffield 19%

Taurus is the star sign most likely to have sex this uncuffing season

People born under the sign of the bull are most likely to have sex this summer, with over a quarter (27%) of Taureans saying they feel more open to new sexual experiences at this time of year. They’re followed by Leos (25%) and Libras (15%). 

Meanwhile, Leos are most open to new romantic encounters in the summertime (23%), followed by Libras (20%) and Sagittarians (18%).

Expert shares how to safely find sexual freedom this summer

In light of the research, Ness Cooper shared some advice on how to safely fulfill their sexual desires this summer.

Use protection

“Take barrier methods such as condoms, making sure they aren’t stored in a place they’ll get too hot as the heat can damage the material and increase the likelihood of them splitting.”

Get tested for STIs

“Remember to get tested regularly for STIs. This should be something on your to-do list throughout the year.”

Set boundaries

“Talk about boundaries and consent. Use safe words if you’re unsure or just met for a casual encounter.”

Tell a friend

“Let a friend know you’re meeting up with someone for sex, so they can check in with you and make sure you’re safe.”

Be open about what you want

Being open about the type of sex you want can help you find sex more pleasurable. It also helps reduce the risk of experiencing bad sex, which may even be the sex you really don’t enjoy and could be traumatic or triggering.”

Ness Cooper

Ness Cooper

Ness Cooper is a Clinical Sexologist who works as a Sex and Relationship Coach at The Sex Consultant http://thesexconsultant.com . She has worked as a sex and relationship expert for over ten years and has a background in sex and relationship therapy, coaching, education, and pelvic floor biomechanics. Ness believes that we need an integrated approach to helping individuals and couples to gain an authentic sexual wellbeing. On top of helping people with their sex and relationship needs, she runs courses on Human Sexuality for other sexual wellbeing professionals.

Longevity Live is a digital publisher AND DOES NOT OFFER PERSONAL HEALTH OR MEDICAL ADVICE. IF YOU’RE FACING A MEDICAL EMERGENCY, CALL YOUR LOCAL EMERGENCY SERVICES IMMEDIATELY, OR VISIT THE NEAREST EMERGENCY ROOM OR URGENT CARE CENTER. YOU SHOULD CONSULT YOUR HEALTHCARE PROVIDER BEFORE STARTING ANY NUTRITION, DIET, EXERCISE, FITNESS, MEDICAL, OR WELLNESS PROGRAM.

This content, developed through collaboration with licensed medical professionals and external contributors, including text, graphics, images, and other material contained on the website, apps, newsletter, and products (“Content”), is general in nature and for informational purposes only and does not constitute medical advice; the Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

Always consult your doctor or other qualified healthcare provider with any questions you may have regarding a medical condition, procedure, or treatment, whether it is a prescription medication, over-the-counter drug, vitamin, supplement, or herbal alternative.

Longevity Live makes no guarantees about the efficacy or safety of products or treatments described in any of our posts. Any information on supplements, related services and drug information contained in our posts are subject to change and are not intended to cover all possible uses, directions, precautions, warnings, drug interactions, allergic reactions, or adverse effects.

Longevity does not recommend or endorse any specific test, clinician, clinical care provider, product, procedure, opinion, service, or other information that may be mentioned on Longevity’s websites, apps, and Content.

error: Content is protected !!