For over 30 years, Longevity has published high-quality content relating to healthy living and wellness – underpinned by its core editorial thematic, related to aging.
The team ensures that the topics are directed and align to the publication’s editorial theme and ethics. Collaborating with medical and health professionals ensures that all articles/posts are referenced and fact checked.
Longevity provides readers with proven healthy living practices.
All content is strictly vetted and researched (by the editorial team and scientific sources) to align to the publications ethical mandate of providing the facts for better (healthy) living – even the advertising.
It began with the art and science of staying young
Longevity was launched in the United States of America, back in 1989 by Kathy Keeton. She was born and raised on a farm in South Africa and met her future husband Bob Guccione in London. They moved to the United States where she helped him to build a multi-million-dollar business empire. Kathy was appointed President and Chief Operating Officer of General Media Communications, Inc. She founded the magazines Viva (1973), Omni (1978), and Longevity (1989 in the USA). She also wrote two non-fiction books, Woman of Tomorrow (1986) and Longevity: The Science of Staying Young (1992).
A global resource
Longevity posts content from all over the world. The brand has been recognized over the years for its balanced reporting and publishing excellence.
The team has been involved in many related health initiatives, including media sponsorship of the World Congress on Healthy Aging which took place in South Africa in 2015. and the launch of the WellUp Challenge, a nine-month virtual weight loss and wellness program.
Longevity developed a television presence when it hosted 15 Minutes with Longevity on CNBC Africa. More recently it launched Business of Health, which is featured on The Nielsen Network.