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Longevity is a multi-media content platform providing authenticated well researched articles, interviews and vlogs on wellness therapies from all across the world.  We also believe that our health is closely aligned to that of our planet. It is not enough to look after ourselves, we must take of the earth too!  A healthy planet will equal  health people.

For over 30 years, Longevity has published high-quality content relating to healthy living and wellness – underpinned by its core editorial thematic, related to aging.

The team ensures that the topics are directed and align to the publication’s editorial theme and ethics. Collaborating with medical  and health professionals ensures that all articles/posts are referenced and fact checked.

Pro-aging ideas to live by

Longevity provides readers with proven healthy living practices.

All content is strictly vetted and researched (by the editorial team and scientific sources) to align to the publications ethical mandate of providing the facts for better (healthy) living – even the advertising.

Longevity is  also available in high quality print magazine formats, as well as on and online at The company also hosts regular health and wellness events and retreats.

It began with the art and science of staying young

Longevity was launched in the United States of America,  back in 1989 by Kathy Keeton.  She was born and raised on a farm in South Africa and met her future husband Bob Guccione in London. ­ They moved to the United States where she helped him to build a multi-million-dollar business empire. Kathy was appointed President and Chief Operating Officer of General Media Communications, Inc.  She founded the magazines Viva (1973), Omni (1978), and Longevity (1989 in the USA). She also wrote two non-fiction books, Woman of Tomorrow (1986) and Longevity: The Science of Staying Young (1992).

Longevity today continues to publish in accordance with the founding principles.

For enquiries contact:

Delaware: United States of America

A global resource

Longevity posts content from all over the world. The brand has been recognized over the years for its balanced reporting and publishing excellence.

The team has been  involved in many related health initiatives, including media sponsorship of the World Congress on Healthy Aging which took place in South Africa in 2015.  and the launch of the WellUp Challenge, a nine-month virtual weight loss and wellness program.

Longevity developed a television presence when it hosted 15 Minutes with  Longevity on CNBC Africa. More recently we launched Business of Health, which is featured on The Nielsen Network.

For inquiries

Contact: or

Kathy Keeton

Longevity is not about slowing down the aging process. We want to help people of all ages lead useful, happy and more active lives through better health.  The time to start is now. It doesn’t matter if you are 18, 28, 48 or 80. The earlier you start redesigning your lifestyle to increase your lifespan, the better.

As a platform that promotes the concept of good health and longevity, we believe that people can only be truly health, if the planet is healthy.  A healthy planet will mean healthy people. Our collective role as humanity is to raise awareness about climate change and how we can each play a role, no matter how large or small in ensuring global emissions are reduced, that farming practices are increasingly regenerative,  the environment is protected and that we look after our wildlife across the globe.

This site is for informational purposes only and should not be used as a substitute for advice or treatment from a qualified medical professional. The owner of has no material relationships with any products reviewed or ranked and is independently owned and managed.

As with many other websites, we derive income from advertising sales, content partnerships and e-commerce. Wherever this occurs we notify the reader as such on the post page. Banners on the site are sponsored and we pre-approve all advertising categories to ensure that they are aligned to our brand values.

Excluding material provided to us, all site content is copyrighted or licensed for use by the owner of this site and all rights are reserved.

Zach Bush MD Earth Day