In being committed to implementing responsible sourcing practices and continuously improving its coffee supply chain, NESCAFÉ Ricoffy has announced that it now uses coffee beans that are 100% responsibly sourced.
“NESCAFÉ Ricoffy is South Africa’s most memorable instant chicory and coffee extract brand. We are extremely proud that Nestlé knows where our ingredients come from, and that they are produced in a way that minimizes negative impact and makes a positive contribution to individuals, communities and the planet” says Nicole Roos, Business Executive Officer, Coffee & Beverages at Nestlé, South Africa.
Nicole Roos, Business Executive Officer, Coffee & Beverages at Nestlé, South Africa
The announcement forms part of Nestlé South Africa’s recently launched RE (RETHINK, REDUCE AND REPURPOSE) sustainability initiative. RE is aimed at reinforcing all its sustainability initiatives, strategies, and resources. This is to help mitigate sustainability challenges and strengthen its contribution to a waste-free future.
“Our NESCAFE Ricoffy 100% responsibly sourced project is a practical testament of our sustainability commitments in South Africa. It encapsulates all that the RE initiative represents – rethinking our entire value chain, reducing our impact on the environment as well as providing tangible proof points of our sustainability efforts through our loved brands” says, Saint-Francis Tohlang, Nestlé Corporate Communications and Public Affairs Director.
The importance of responsibly sourced coffee beans
There are around 1 billion coffee drinkers in the world. That’s a lot of coffee. So, with the high demand, it’s important to ensure that everyone involved in the process is well taken care of.
Help the farmer, help the world
As important as they are to the process, farmers are often the ones to suffer the most. However, with sustainable practices, the farmer is always protected. As part of the NESCAFÉ Plan launched in 2010, Nestlé has 300 NESCAFÉ coffee-growing experts working with farmers in 15 countries, offering training in business and advanced agriculture skills. Since its launch, the company has helped train more than 700,000 farmers.
If that’s not enough, the plans also provide support to local farming communities. It inspires a new generation to become coffee farmers, with empowerment and upskilling programs.
The environment will thank you
High demand requires more land, and with more land comes environmental consequences that include deforestation.
Photo by Mike Kenneally on Unsplash
However, by adopting sustainable habits, companies such as Nestlé are teaching farmers how to grow high-quality coffee using less water, and even making their coffee farms more productive, reducing the need for expansion in the future.
Sustainable farming methods also reduce the use of pesticides and other toxic fertilizers that can be harmful.
Bottom line
There’s a story in every sip to come with NESCAFÉ RICOFFY and even more so with a responsibly sourced future ahead. Your favorite instant chicory and coffee extract is here to stay, with their use of respectfully grown coffee beans, with 100% responsibly sourced, sharing pride & respect from farm to cup.
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