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Plastic pollution has become one of the most pressing environmental challenges of our time. Each year, millions of tons of plastic waste end up in landfills, rivers, and oceans, causing significant harm to wildlife, ecosystems, and even human health. In an opinion editorial, Nicole Sherwin, founder of Eco Diva Natural, shares here four key decisions that you too can make to reduce single-use plastic in your life.

Plastic Free July – a catalyst for changing single-use plastic

In the face of this growing crisis, initiatives like Plastic-Free July have emerged as powerful catalysts for change. This blog aims to shed light on the importance of Plastic-Free July and its impact on the planet, as well as provide practical tips for individuals and businesses to embrace a plastic-free lifestyle.

What is Plastic-Free July?

Plastic-Free July is a global movement that encourages people to choose alternatives to single-use plastic throughout the month of July. The annual initiative, which originated in Western Australia in 2011, has now gained widespread recognition and participation worldwide.

By promoting awareness and action, Plastic-Free July aims to inspire individuals, businesses, and communities to reduce their plastic consumption and find sustainable alternatives.

The Environmental Impact of Plastic

Plastic pollution poses severe threats to the environment, biodiversity, and human well-being. Plastics take hundreds of years to break down, resulting in long-lasting pollution that contaminates water bodies, harms marine life, and disrupts ecosystems. From entangled marine animals to microplastics entering our food chain, the consequences are far-reaching. By participating in Plastic-Free July, individuals contribute to reducing plastic waste and preserving the delicate balance of our planet.

Why we need to reduce to rid ourselves of plastic

Here are four key impacts single plastic use has on our livelihoods.

  1. Conservation of Natural Resources: By reducing plastic consumption, we conserve precious natural resources used in the production of plastics, such as petroleum and natural gas. This leads to a more sustainable and resource-efficient society.
  2. Protection of Wildlife: Plastic debris often entangles and suffocates marine animals, causing injury and death. By reducing single-use plastic and choosing plastic-free alternatives, we help protect vulnerable species and preserve marine ecosystems.
  3. Preservation of Ecosystems: Plastic waste not only pollutes bodies of water, but also disrupts ecosystems on land. By reducing plastic usage, we safeguard the biodiversity and balance of delicate ecosystems, including forests, wetlands, and grasslands.
  4. Climate Change Mitigation: The production and disposal of plastic contribute to greenhouse gas emissions, exacerbating climate change. Opting for plastic-free alternatives reduces carbon footprints, helping mitigate the effects of global warming.

My 4 Tips to help you embrace a Plastic-Free Lifestyle

#1 Reduce Single-Use Plastic

Swap disposable items like water bottles, shopping bags, and cutlery for reusable alternatives. Bring your own reusable bags and bottles when you go shopping or out for a drink.

# 2 Choose Sustainable Packaging

Support businesses that use minimal or eco-friendly packaging. Look for products with recyclable or compostable packaging options, reducing the demand for single-use plastics.

#3 Rethink Your Grocery Shopping

Opt for unpackaged fruits and vegetables or use reusable produce bags. Buy in bulk to reduce packaging waste, and choose products with minimal or no plastic packaging.

#4 Spread Awareness

Share your Plastic-Free July journey on social media, using hashtags like #PlasticFreeJuly. Encourage friends, family, and colleagues to join the movement and start making conscious choices.

About the author

Nicole Sherwin is the founder of Eco Diva Natural. Nicole’s passion for health, wellness, and environmental awareness was inspired by a lifetime mentorship from her father, Homeopath, Naturopath, and Acupuncturist Dr. Philip Sherwin.

She was raised vegetarian, having never eaten meat and consciously chooses a plant-based diet. As an environmental advocate working in Los Angeles for 6 years, Nicole founded The Green Lounge Experience, a carbon-neutral, eco-luxury event, and expo hosted in both Los Angeles and New York.

Nicole consulted with many Hollywood leaders in entertainment for various Academy Awards events and Hollywood parties. Nicole was also brought in to green James Cameron’s Avatar Blu-ray DVD launch & turn it into a carbon-neutral event.

In 2014, Nicole founded Eco Diva Natural, a proudly South African, luxury organic skincare brand formulated with key vitamins (A, C, E), squalene, hyaluronic acid, and many superfoods that the skin requires, in order to heal itself daily.

Through a supercharged vegan, cruelty-free skincare regime, a radiant healthy skin glow begins to develop, and the balancing of skin conditions such as sensitivity, acne, rosacea, pigmentation, premature aging, and psoriasis. All products are safe for pregnancy and for use on all human skin, even babies. 

Nicole Sherwin

Nicole Sherwin

Nicole Sherwin is passionate about the environment, wellness, and social responsibility with a strong belief in animal rights and beauty without cruelty. She worked in Los Angeles for six years, where she created a non-profit event and Expo THE GREEN LOUNGE EXPERIENCE, interviewing celebrities about their healthy lifestyles, the charities they support, and their health and skincare regimens. After returning to Cape Town in 2010, Nicole joined Simply Green magazine as their editor. She was then invited to join the team as a DIY eco expert on a morning show.  Two years and over 80 natural formulas later, Nicole became known as ‘Eco-Diva’. With requests from viewers to turn her DIY formulas into products, she set about finding an eco-certified laboratory in Cape Town. Fifteen of her recipes have been trialed, tested, and perfected to make up Eco Diva Natural. At Eco Diva Natural you can rest assured that there are zero toxic ingredients ever used in the range, only helpful, nourishing, nutritious superfoods that allow your skin to heal and repair every day.


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