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Product Review: Technology is always moving fast and runners’ demands are growing as the bar gets higher.  Under Armour, are renowned for disrupting the market with their innovative technology. The UA Innovation Lab in Baltimore and UA Human Performance Center in Portland created  HOVR Machina 3  running shoes.  The product is now available outside the US, globally. Here’s  the low down.

HOVR Machina 3 offers the latest technology in running shoes

The product has been fully tested and validated by UA Athletes.  It’s the new third iteration of the UA HOVR™ Machina running shoes, the HOVR Machina 3, represents the latest in UA’s run footwear development.

By blurring the lines between race day performance and everyday high-mileage training, this shoe continues to meet the needs of the consumer by providing the latest in tech and innovation.

Firmer, but more responsive

The UA HOVR Machina 3 features a firmer and more responsive forefront HOVR that ensures runners have that extra edge, and the plate’s upgraded composite, softer heel HOVR, and updated Energy Web and heel capture system make for a fast and comfortable run every single time.

Shoes Under ArmourSofter landings and snappier transitions

The UA HOVR Machina 3 also delivers softer landings without losing efficiency or speed. The totally new midsole design of the UA HOVR Machina 3 enhances smooth landings without losing responsiveness or explosive lift-offs.

Every element of the design – from the aerodynamic heel to the engineered spacer mesh upper – delivers everything the runner needs and nothing they don’t. Douglas Smiley, Product Director for Compete Run Footwear at Under Armour explains.

“The UA HOVR Machina 3 delivers the next evolution of UA HOVR technology with a softer heel and more responsive forefoot for explosive takeoffs. ‘Faster, Softer, Lighter’ have been the driving experiential factors that have informed the Machina series’ design and function, and the latest edition delivers on these performance tenets like never before.” 

Shoes that make you 7% faster and 3% farther

These shoes mix the speed of a racing shoe with the comfort of a long-distance trainer — and they coach you too.

You can connect your shoes to Under Armour MapMyRun™ for real-time Form Coaching tips based on your cadence, pace and stride. An embedded sensor tracks, analyzes and stores detailed running metrics to inform ways to improve performance. And it can really pay off.

In 2020, UA MapMyRun Form Coaching users ran 7% faster and 3% farther.*

Running shoesYou could become an all-around better runner with the soft energy return of UA HOVR and the data-driven coaching of UA MapMyRun.

What you need to know about the product

  • NEUTRAL: For runners who need a balance of flexibility & cushioning
  • UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains & moulds UA HOVR™ foam to give back the energy you put in
  • Engineered warp spacer mesh is extremely lightweight & breathable for ultimate speed
  • Solid rubber outsole covers high impact zones for greater durability with less weight
  • Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones
  • Offset: 8mm
  • Weight (Men’s size 9): 10.6 oz / 300 grams
  • Weight (Women’s size 7): 9.3 oz /  272 grams 

About Under Armour, Inc.

Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications:  UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.

The brand is available in most countries, including South Africa.

 

 

 

 

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Em Sloane

I am an introverted nature lover, and freelance writer. I love sharing new insights on how to live a healthier life using nature's gifts. Be kind. Be generous. Love. Peace. Humanity.

The content in this editorial is for general information only and is not intended to provide medical or other professional advice. For more information on your medical condition and treatment options, speak to your healthcare professional.

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