BodyHoliday is a luxury wellness brand
BodyHoliday created a resort in St Lucia, Caribbean, that provides an all-inclusive, personalized experience of wellness and discovery where guests enjoy a transformational journey designed as an antidote to the pressures of modern-day life.
Portugal expansion
Wellness tourism globally is booming — and it’s not slowing down anytime soon. The global industry is expected to reach a staggering €1.25 trillion by 2028, with affluent travellers and families increasingly seeking out destinations that offer more than just a pretty view.
They’re after peace of mind, a slower pace, and an overall better quality of life. This is where companies like BodyHoliday step in.
Portugal is popular for mind and body tourism
Portugal’s coastline provides an idyllic setting for those looking to unwind.
BodyHoliday clearly agrees. The company has announced that it will be expanding into Europe with a five-star health and fitness retreat on Portugal’s East Algarve coastline. The resort is set to open in 2027. The €158 million (US$165.9 million, £131.1 million) BodyHoliday Algarve will be located near the unspoiled beaches of Praia da Lota.
The 220-key resort will be a sister destination to the operator’s flagship in St Lucia and mark BodyHoliday’s first European outpost.
Guests will have access to a 50-treatment-room spa, landscaped gardens, a clubhouse, five dining outlets and a gym designed for Pilates, spinning, and yoga. The retreat will also feature an indoor pool, three outdoor pools and direct beach access.
Visitors will come from key international markets
BodyHoliday has it’s sights set on visitors from key international markets, including the US, Canada, UK, France, Germany and Italy.
Construction will start already in 2025, with backing from the local municipality of Vila Real de Santo António (VRSA). The resort will be built to BREEAM standards, and will blend into its natural surroundings with minimal environmental impact
Álvaro Araújo, president of the Municipal Chamber of VRSA, Portugal, told the media that this resort will be a game-changer for the region.
“This project will transform VRSA’s tourism landscape, elevating the quality of our offering and attracting high-end travellers.” – Álvaro Araújo
The development aims to redefine high-end wellness tourism in the region, blending health-focused hospitality with sustainable luxury.
Main photo credit: BodyHoliday Saint Lucia
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