The objective of a serum is to deliver concentrated amounts of an ingredient directly into the skin. The smaller molecules used in the formula allow for a high concentration of active ingredients to penetrate far deeper into the skin than a moisturizer. This doesn’t take away the importance of a moisturizer; it simply makes serums a great tool for targeting specific skincare concerns.
1. If you have dry skin
- Look for this ingredient: Broccoli
- Try this product: Elemis Superfood Facial Oil, R1 050
Why it works:
This facial oil uses a blend of highly concentrated superfoods to promote hydration and an overall supple and smooth complexion. One of the main ingredients is broccoli. It’s rich in antioxidants, essential fatty acids and vitamin C, which both nourish and soften your skin. Other ingredients that are also known superfoods include fl ax seeds and daikon radish. The product is lightweight, non-greasy and easily absorbed, making it suitable for a wide range of skin types. For optimum results, apply three to four drops of the oil over your neck and face every morning, before your daily moisturizer.
Find it on their website at the following link.
2. If you have wrinkles and fine lines 
- Look for this ingredient: Mafane
- Try this product: Esse Plus Intensity Serum, R1 450
Why it works:
The Esse serum is a quick fix for smoothing out fine lines and wrinkles. The key ingredient, mafane extract, is a known muscle relaxant that is similar to Botulinum toxin. However, unlike with an injectable, the instant results are effective for only 24 hours. Esse recommends using the serum daily, before moisturizing, to create a cumulative positive effect. The formula also contains the herb devil’s claw. It works as a non- steroidal anti-inflammatory, and its firming action also improves the appearance of lines and wrinkles over the long term.
Find it on their website at the following link.
3. If you have skin laxity
- Look for this ingredient: Tamanu oil
- Try this product:Siam Botanicals Rudis Oleum Formula Face Serum, R1 450
Why this serum works: 
This 100% natural face serum from the Rudis Oleum range combats premature fine lines and wrinkles. The formula contains nutrient-rich oils – moringa, argan and tamanu – that absorb quickly and don’t leave a residue. Not only rich in antioxidants, they have a high content of vitamins E and C, as well as essential fatty acids. This combination is suited to repairing and reviving aging, dry or sun-damaged skin, when used daily. Additionally, this formula is water-free and has a high concentration of active ingredients, so a few drops go a long way.
Find it on their website at the following link.
