“What if I got to the end of my life knowing I might have been able to help millions of people live a healthier life, and I was too chicken shit to do it.” These are the words of John Mackey, one of the founders of Love.Life, California’s first holistic health and wellness club. The flagship 45 000 square foot store opened in El Segundo, California last month.
Article Summary
In this article, you’ll learn more about a newly launched holistic wellness center called Love.Life. The center looks set to innovate in the longevity category in California and beyond. We’ll explain how.
Creating an Oasis of Longevity with Love.Life
As soon as you land on the website, Love.Life, it’s clear the founders aim to inspire people to live well and love life. And yes, this may seem pretty abstract and even mushy, but actually, Love.Life is backed by a sound business vision.
Indeed, Love.Life has excellent business credentials and the cash to make it work. One of the co-founders of Love.Life John Mackey was also a co-founder of the Whole Foods Group. In 1980, they established a retail group selling natural and organic foods and built it into an international network of more than 460 outlets.
The company was sold to Amazon for a whopping USD 13.7 billion.
With Love.Life, John Mackey has gathered some of his Whole Foods. Walter Rob, former CEO of Whole Foods, and Betsy Foster, a former executive at the grocer, will be leading the charge.
Spreading the love of all things healthy
I was a big fan of Whole Foods back in the day. So I guess I’m a little biased when writing this post. I believe this latest project in the longevity space will be equally successful.
He told the media, “We’re trying to help individuals become the healthiest, best versions of themselves, physically, emotionally and spiritually.”
Mackey is personally invested. He is a vegan, breath work enthusiast, a pickleball lover, and he wants to change the way people feel about wealth and wellness.
Love.Life’s core values are to love life to the fullest. Challenge the status quo, eat with intention, embrace the journey, grow and thrive. Sounds perfect!
Love.Life is a bold launch into the world of longevity
What will you find at Love.Life?
To start with, you’re looking at 45,000 square feet (ca. 42 a) of space, which unites functional medical care, cutting edge fitness, precision wellness therapies and nutritious food under one roof. It’s a combination of both Eastern and Western philosophies and is plant forward.
At Love.Life you’ll discover super food filled dishes, be able to attend regular live events including meditation, sound bars and breath work classes. And even play pickleball.
Personalized Health Solutions
One of the keys to longevity is a personalized care plan. With this in mind, Love.Life, has an impressive multidisciplinary care team to help you create your own master plan for longevity. This includes board certified clinicians on site to focus on preventing and reversing disease progression, proactively optimizing your health by treating the root cause of disease.
These specialists will evaluate every dimension of health and longevity through their compromise, comprehensive testing and assessments. All supported by an app.
Here are some vital statistics of the services offered
- 20 or more practitioners and experts who are on site.
- 25 science-backed tests
- 120 biomarkers measured in the labs.
- 20 biometric and wearable data points checked on an app.
- 10 plus biometric cutting edge recovery therapies
- 20 spa and wellness therapies for IV treatments
- 3 pickleball courts, one pro-level training floor
- 38 nutrient-dense dishes to feast on.
You’ll also be able to undergo a DEXA body composition assessment and Bone Mineral Scan on site. and get specialty tests, like a microbiome, hormone health, cardiac health and food sensitivities.
So feeding, playing, IV dripping, you name it… they have it under one roof
When you sign up, you’ll undergo a series of tests so that the specialist can have a 360 degree view of your health. They may draw blood. They’ll even measure more than one biomarker. Then they will put together for you a personalized fitness, nutrition and lifestyle plan, for you to follow.
You name it, they seem to have thought about it. They also have their own app. All appointments can be booked there. It will store all your health history and track your fitness progress.
Therapies you’ll find at Love.Life
The therapies offered include
- Red light therapy.
- Cryotherapy.
- Hyperbaric oxygen chambers
- Cold plunge baths
- Bass infrared and dry saunas.
- A steam room
- Enhanced external counterpulsation therapy
- Pulsed electromagnetic field therapy and balancer pro IV therapy.
- Acupuncture, Reiki, cupping, physical therapy, and of course, massages.
The App
The app is designed to track your health progress with a dashboard that integrates 20 or more data points from your wearables, assessment labs and lifestyle to their wellness teams. Again, this is forward-thinking, as it integrates with your very own health plan, and it means that you can get proactive interventions from your care team.
Love.Life offers memberships
This health destination is a club. It offers memberships, to encourage people to come regularly and get the benefit of consistency of treatments in a social, fun environment.
Membership starts at $750 a month for a high performance package, depending on your goals. There are also limited memberships such as Medical Only or Fitness and recovery only for USD 500 and USD 300 a month, respectively.
That’s a tidy sum. In order to make it inclusive, Love.Life offers a more affordable day pass with limited access to services, like the café and some healing therapies in the spa.
End note
Love.Life is sparkling and new. I admire the founders for investing in such a bold vision. It makes complete sense to offer people who want an integrated solution for health, in an exciting, fun social environment. Health and wanting to enjoy longevity should be exciting and fun. Not punitive and guilt ridden.
It’s already received rave reviews from Fortune, Fast Company, Entrepreneur, just to name a few.
Mackey says their plan is to launch many more Love.Life centers and to even expand internationally. He told the media,
“While I’m very proud of the impact Whole Foods has had on bringing healthy, natural and organic food mainstream, there are limits to the impact a grocery store can have on improving health. That’s why I’m so excited about Love.Life. It’s a continuation of my 40 plus year calling. A calling that takes the power of nourishing food and marries it with functional medical care, fitness and wellness, for a holistic approach to health that focuses on helping people become the healthiest, best version of themselves.”
Love.Life will set a new benchmark for longevity health centers. And frankly, if it doesn’t work with this vision and commitment in LA, California, the epicenter of longevity start-ups and activity, then it won’t fly anywhere.
Photo credits: Love.Life
