Get Joy, a leading holistic dog nutrition and wellness company, is thrilled to announce a groundbreaking partnership with Dan Buettner, the New York Times bestselling author, National Geographic Fellow, and creator of Live to 100: Secrets of the Blue Zones docuseries. The collaboration between Get Joy and Buettner aims to discover and create the Aging on ‘Paws’: 10 Keys to Dog Longevity, exploring simple, actionable steps that dog parents can take to help extend their canine companions’ lives. With a particular focus on nutrition and overall wellness, this initiative will translate Buettner’s human longevity findings into insights that can help us better understand ways to support the longevity of our canine companions.
Anti-Aging With Your Dogs
Dan Buettner shared his excitement for the partnership as humans and dogs share 84% of their DNA, making many principles of human longevity – especially around nutrition – applicable to dogs,
“By examining these intersections, we can uncover new insights on how factors like gut health, nutrient-dense foods, movement, and social connections contribute to longer, healthier lives for both species,” said Buettner.
“Just as dogs have been proven to enhance human longevity, we now have an opportunity to return the favor by improving their nutrition and overall well-being.”
“I have immense appreciation and enthusiasm for Dan Buettner’s work on discovering Blue Zones, and I know that applying these principles to our pets can make a significant impact. Educating consumers about intentional nutrition and a holistic wellness approach for their dogs is an ongoing priority for us,” said Tom Arrix, founder and CEO of Get Joy.
“We’re grateful for the opportunity to explore these ideas with Dan, and in an unbiased way, further define exactly what sets your dog up to live the healthiest, longest life possible, and provide a roadmap for dog families on how to activate these principles in their daily lives.”
Aging on ‘Paws’: The 10 Keys to Dog Longevity
Many pet owners are overwhelmed by the misinformation and marketing claims around dog nutrition and wellness. Aging on ‘Paws’ will serve as a clear, evidence-based guide to uncovering the secrets to dog longevity.It will be much like the blue zones have done for humans, with intentional nutrition as a cornerstone of canine health.
Together, Get Joy and Buettner will introduce Aging on ‘Paws’: 10 Keys to Dog Longevity through the four-part docuseries that will explore these actionable principles. Drawing inspiration from Buettner’s research on the longest-living residents of the blue zones, the series will put nutrition at the forefront, alongside factors like sleep, exercise, mental health, environmental factors, and a dog’s purpose. It will also highlight gut health—an essential yet underappreciated part of canine wellness—and its connection to longevity.
The docuseries will feature Dan Buettner, Get Joy founder Tom Arrix, and a team of veterinary specialists, nutritionists and animal scientists. Combining expert insights, clinical research, and real dog-family testimonials, the series will showcase how everyday choices—especially around nutrition—can extend dogs’ lives.
A Simpler Era of Holistic Wellness for Dogs
The partnership follows the launch of Get Joy’s “Chasing Our Tails” study, which identified a significant misalignment between dog owners’ deep desire to extend the lives of their dogs and the actions they are taking, particularly in the realm of nutrition. The creation of Aging on ‘Paws’ will close that gap by offering easy, practical steps that prioritize nutrition, ensuring a healthier, happier, and longer life for dogs everywhere.
For more information on Aging on ‘Paws’: 10 Keys to Dog Longevity initiative, including episode releases and special offers, click here and follow @getjoyfood and @danbuettner.
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