The secret to plump, glowing, and healthier skin, especially if you have dry, sensitive, and eczema-prone skin, is to protect and restore your skin barrier in every step.
Essentially: cleanse, moisturise, and protect.
And this doesn’t need to be complicated at all. In fact, the simpler, the better, especially if you’re using products especially formulated for your skin type.
The Perfect Skincare Routine
Morning Skincare Routine
Cleanse
Excess sebum and dead skin cells can clog your pores, and you really want to make sure that the products you apply in the morning are well absorbed. But do steer clear of harsh cleansers that can strip your skin and affect its natural moisture barrier. Dermatologically tested foaming cleansers free from soap and sulphate are an excellent choice!
Moisturise
Whether it’s summer or winter, our South African weather can be harsh on the skin. So prepare your skin for the day with a gentle formulation that hydrates your skin and helps to preserve your skin’s natural barrier. Look for something that can give you long-lasting hydration and is enriched with emollients like Glyceryl stearate to keep your skin soft and smooth.
Protect
Always wear an SPF to defend against the effects of UV rays, even on cloudy days. If you can find an all-in-one moisturiser that includes broad spectrum protection, even better. And don’t forget to balm your lips! We recommend paraben-free lip balms with vitamin E for that added protection.
Evening Skincare Routine
Cleanse
Even if you don’t wear makeup, you still want to cleanse at night. And with the right cleanser, you can wash your face morning and night without drying out your skin. Especially because at the end of the day you want a cleanser that reaches deep into your pores to gently draw out all those impurities, leaving you with clean, soft skin, ready for a night of restoration.
Moisturise
Replenish dehydrated skin with intensive moisturising cream that promotes skin recovery from the damage of a long day. Believe us, your skin works just as hard as you do, and this is a golden opportunity to restore your skin barrier overnight. This is where you want a night cream that’s formulated with nourishing oils and antioxidants.
Protect
This is an excellent time to apply a serum as your skin prepares for repair-mode. Especially a serum that contains hyaluronic acid for intense moisture and microalgae to protect your skin from drying out while you sleep. This is also a good time to balm your lips with a lanolin, vitamin E, and beeswax combination for nourishment and regeneration.
Introducing E45’s new face care range for dry, sensitive, and eczema-prone skin
We love E45’s Face Foaming Cleanser for morning and night skincare routines
Dermatologically tested¹, free from soap and sulphate¹,and gentle on delicate skin¹,this is a wonderfully refreshing foam that reaches deep into your pores without compromising your skin’s natural moisture barrier.¹
We choose E45’s all-in-one Daily Protect Moisturiser with SPF 30, UVA and UVB filters²
Intensely hydrating² yet lightweight², it soothes, softens, and protects sensitive skin from sun exposure and everyday pollutants².
This long-lasting moisturising² gem contains three emollient ingredients, including Glyceryl stearate², that work together to lock in moisture and help restore your natural skin barrier²
We don’t need to look any further than E45’s Face Night Cream for skin recovery and intensive moisturising³
Formulated with five deeply nourishing oils³ and a high concentration of antioxidants³, this quick-to-absorb3d and nourishing³ night cream is designed to hydrate, soften, and replenish, restoring the skin barrier overnight³.
What’s not to love about E45’s Hydrating Face Serum for an instant hydration boost?⁴
With a clinically proven triple moisturisation complex⁴, this serum contains hyaluronic acid⁴ for intense moisture⁴ and microalgae⁴ that protects your skin from drying out⁴.It helps strengthen and restore your skin’s natural barrier⁴ and locks in moisture for an impressive 48 hours⁴.
And we’ll always keep E45’s multi-purpose Lips & Dry Spots Balm on hand
Made with highly purified lanolin⁵, vitamin E⁵, and beeswax⁵, this versatile little number helps your lips and skin to regenerate⁵, leaving your skin feeling hydrated, soft, and supple⁵. You can even use it for small, dry, skin patches on the body and hands⁵.
The NEW E45 Face Care product range is available from selected independent pharmacies, Clicks, and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.
References
References- E45 Cleanser Final Claims Grid, October 2021.
- E45 SPF Day Cream Proof of Effect, December 2022.
- E45 Face Night Cream Proof of Effect, January 2023.
- E45 Hyaluronic Acid Serum Claim Support, January 2023.
- E45 Lips & Dry Spots Balm Proof of Effect, December 2023.
Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016542. July 2024.
