Home-based hair care is an ever-evolving industry, with new products launched regularly and growing sales. Breakage, loss, thinning, and a general loss of condition are common issues. The more styling, coloring, and crafting, the more strain on the hair over the years. Plain aging doesn’t help either. With so many choices, it’s often difficult to know what to choose. We looked at current Amazon sales of hair care products to see what people are buying. Olaplex has been topping the list for the past few weeks. Why?
There are so many product choices out there, but if Amazon trends are anything to go by (based on weekly online sales), Olaplex has a growing fan base. If you do a bit of Google research, you’ll discover that many refer to the brand as something of a “cult” product.
It turns out that Olaplex is also a popular choice for beauty editors from leading beauty media as well as those in the trade. And this is not new. Indeed, The List put Olaplex on their list of haircare products already taking over the market, back in 2021.
Why Olaplex?
The brand was designed and launched in the professional trade for salon use only, however, due to growing demand, it has spread its options across many distribution platforms.
The range consists of a system with eight steps in total -– designed to restore broken bonds in the hair, which according to Olaplex ” in turn makes hair smoother, stronger, silkier, and more resilient.”
The Top 3 Fan Favourites
Here are the top 3 selling products on Amazon you need to know about:
Olaplex No. 4 Bond Maintenance Shampoo
This shampoo can be used for all hair types. It helps your hair when it has been damaged or when you have split ends and frizzy hair, and it leaves your hair looking shinier and healthier. It also comes in either a 250ml or a 1L bottle. Works perfectly with the Olaplex No.5 Bond Maintenance Conditioner.
Olaplex No.5 Bond Maintenance Conditioner
With just a small drop, this conditioner leaves your hair looking shinier and healthier. It protects your hair from all the damage that has been caused. In addition, it keeps your hair strong. This also comes in a 250ml or 1L bottle, so budget-wise, you are sorted.
Olaplex No 9 Bond Protector Hair Serum 90ml
This has proven to be a fan favorite with all its benefits. Are you using heat on your hair a lot? If so, then this serum is the one for you.
According to customer reviews, it shields your hair from heat of up to 450°F (232°C) and leaves your hair tangle free, and retains your hairstyle for longer.
Sexy as well as cost-effective
The big plus factor with Olaplex is that the range offers consumers real value for money. The price point is very attractive. You get a salon-quality brand for a much lower price.
Finding the perfect product for your hair type can be so tedious. Not knowing whether the products you test out are good or bad for your hair can leave you worried, trust me, I know!
We are not suggesting that Olaplex is a miracle worker. Nor do they themselves make outrageous claims about what their products can do. However, just one look at the trending sales, customer love, and excellent track record suggest that it’s a hair care product range you cannot ignore. This is why Olaplex is on our Longevity list of hair care products to look out for.
