Skip to main content

In news no one expected, older women are now behind the latest health crazes that younger people want to copy. We love it! It’s time for a new health and wellness paradigm. It is time to let go of old thinking about who will engage with health and wellness products, services, and experiences. It’s about time we all started embracing the more diverse and free-natured society of the 21st century.

Older Women Embrace A Post-Demographic World

2017 is a post-demographic world. We are obsessing over instant gratification, status, and achievement like never before.

Older Women [Longevity Live]

HANGZHOU, CHINA – NOVEMBER 08: More than 2,000 people perform line dance at West Lake Culture Square on November 8, 2014 in Hangzhou, China.

The tech-savvy environment is daunting to some. But a lot of consumers and brands are embracing this. They are creating tech startups that are rapidly influencing health and wellness.

Entrepreneur Zhang Zhiwei launched an app in March 2015 called Public Dance Classics. This app is inspired by public square dancing, which is an activity that’s becoming a national phenomenon in China.

The app is free and allows anybody to learn how to do the most popular forms of dancing. Groups of older women frequently perform these dances in public areas. The app includes videos with instructions for 30 different dances. The videos even include 12 government-approved routines. The app received over 50 000 downloads when it was first released. The stats show us that these are some very popular women.

So Why Are Older Women Used In This Tech-Startup?

These ladies involve themselves in the ‘new world of health, fitness, older women [longevity live]and technology. And young people are now quickly learning a thing or two about fitness from older generations. It may seem funny. But the app is receiving millions in financial backing from the Wuhan Economic Development Group and The Dreamchaser Fund.

What Are The Reasons For Older Women In Wellness?

1.The tech-savvy world is spreading information at rapid speeds.

2. Social media is influencing older women on health and wellness and not just young people.

3. Older women now have endless choices and access to new things.

4. Older women are starting to involve themselves in the new fitness trends.

5. Old social conventions are disappearing, and new markets are starting to develop.

What Does The App Have In-store?older women [longevity live]

This app is closing the gap between old and young consumers. Older women are showing us that staying fit and healthy in a tech-savvy world is important to them.

Public Dance Classics is also going to increase its variety. The app focuses on developing more social interaction between older women and their users. It may be the most popular in China, but soon it will be promoted worldwide.

Zhang Zhiwe is now on a mission to involve different cultures and cities in the app, giving older women around the world the opportunity to take part in something which promotes health in a contemporary way.

So How Can You Get Involved In this Trend?

Here are a few ways for you to embrace post-demographic betterment in 2017:

  1. Follow health influencers on Twitter, Facebook, and Instagram. Here, you can find out all you need to know about the latest apps in health and wellness.
  2. Subscribe to our fitness, health, and motivation channels on YouTube.
  3. You can access free health apps that are suitable for all ages on Google Play – download one today. These apps include; My Fitness Pal, Sworkit, and ActiveX. They offer young people, older women, and men – community nutrition trackers, fitness videos, and wellness programs.

There you have it. No matter your age, keeping fit and healthy in a fast-paced, technologically driven world is a possibility.


Skye Mallon

Skye is a Holistic Lifestyle Blogger, Entrepreneur and Movement Instructor. She loves changing people's lives and believes you should always strive to be your best! Her brand, Skyezee FashionFit pty (LTD) shares the latest in well-fashion, conscious living, and daily movement. She wants to help others achieve a happy balance by sustaining a conscious, longevous lifestyle. She shares content that helps others tap into the intricacies of our bodies, environments, feelings, and minds.

Skye knows how you feel and is here to help! She wants to help you live happier, longer and more fulfilled lives that we know will make some kind of positive or meaningful impact. Visit Website

The mind, body, and soul must connect.

She specializes in mixed movement classes including her very own Jump Rope HIIT, boxing-inspired workout called Jump Fit. Moreover, she teaches a Skyezee Movement class which includes elements from yoga, martial arts, and dance.

She has a keen interest in high-quality, activewear apparel and represents different brands. Lastly, she believes that the best results are achieved by doing something you love! The point is to have fun, explore and move more, eat good food and get outside of your comfort zone.

Book Skye's Paradise Adventure Retreat in Watamu, Kenya February 2020.
Start the Jump Fit Program
Follow the Skyezee FashionFit Blog
Bachelor of Arts Degree in Fashion at LISOF.
Jump Rope HIIT Coach and Professional Jump Roper
Pilates Teacher Training Certificate.
Budokon Yoga and Mixed Martial Arts Enthusiast and aspiring Teacher/Yogi.

The content in this editorial is for general information only and is not intended to provide medical or other professional advice. For more information on your medical condition and treatment options, speak to your healthcare professional.