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That’s right you can now sniff Coco Loko chocolate powder for just $19.99 per 1.25-ounce and apparently it’s as good as ecstasy.

Coco Loko, manufactured by Legal Lean co, consists of: cacao powder (an ingredient which contains caffeine), B vitamins, ginkgo biloba, L-Arginine (an amino acid), guarana and taurine. These are all stimulants commonly found in energy drinks – and now you are being encouraged to sniff them up your nose. How healthy can that be? Well, not even the FDA knows.

Senate Minority Leader Charles Schumer (D-New York) has called for the Food and Drug Administration (FDA) to investigate the nutritional value and health effects of ‘snortable’ chocolate powder, citing concerns if it is being marketed like a drug.

Schumer wrote a letter to the FDA,  asking them to investigate products like Coco Loko, which use caffeine in their ingredients and are inhalable. “This suspect product has no clear health value.sniffing chocolate I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses.”

As the product has not yet been approved by the FDA, doctors are unsure of its health ramifications. As Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Washington Post, “The question is, what are the risks of doing it? There’s no data, and as far as I can tell, no one’s studied what happens if you inhale chocolate into your nose.

He continues, “It’s not clear how much of each ingredient would be absorbed into the nasal mucous membranes. And putting solid material into your nose — you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses.”

 Nick Anderson, the founder of Legal Lean, told the Washington Post, “After snorting the powder, you get almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”

This has raised concerns about the promises the product makes – with many pointing out its similarity to drug marketing.chocolate The promises range from feelings of well-being and mental focus to ecstasy-like euphoria from a “sudden rush of serotonin,” and a rush of “euphoric energy and motivation that is great for party goers to dance the night away without a crash,” according to Legal Lean’s official website.

But Anderson remains unconcerned, “I believe it is safe for consumption. There’s really no negative publicity, so I felt we’re good to go.” This despite the fact that he admits to not consulting any medical professionals during the development of the product.

Here at Longevity alarm bells started going off in our heads. There are just so many reasons that this sounds like a terrible idea. But, to focus in on just one – drinking energy drinks has always been bad for your health. And we can’t imagine that snorting the ingredients will change their negative effects in any way.

We’ve even put together 9 reasons why these ingredients are dangerous… I’ll just leave that over here shall I?

When consumed in high amounts the ingredients in energy drinks have been shown to:

  1. Cause more forceful heart contractions which can cause cardiac arrest.
  2. Lead to severe migraines and headaches as a result of caffeine withdrawal.
  3. Increase anxiety, even spuring on full blown panic attacks.
  4. Lead to insomnia, which impairs functionality and inhibits driving abilities.
  5. Increase your risk of type two diabetes.
  6. Impact on the efficacy of your drug prescriptions.
  7. Lead to vomiting.
  8. Cause high blood pressure.
  9. Lead to allergic reactions, from minor itching to airway constriction.

So be smart and stick to eating chocolate – it has no business being anywhere near your nose.

Read: Is it healthy to eat an Ooho Water Bottle?


Guest Writer

This post has been curated by a Longevity Live editor for the website.

The content in this editorial is for general information only and is not intended to provide medical or other professional advice. For more information on your medical condition and treatment options, speak to your healthcare professional.